Sales Deck Template

WRITTEN BY: PETE KAZANJY
FOUNDING SALES VIA FIRST ROUND REVIEW

Pete Kazanjy is the Co-Founder of Atrium and previously co-founded TalentBin, which was acquired in 2014 by Monster. He has written a super tactical and detailed playbook for founders and sales teams called Founding Sales, and published sections of it on the First Round Review. You can find the book in its entirety here.

The particular section that we’re highlighting here delves into the ins and outs of building and executing effective sales decks. A lot of his guidance is very closely tied to best practices for creating great pitch decks- parts of this piece may sound a little familiar given shared principles.

The basic deck structure suggested follows below:

• What is the problem you’re solving?

• Who has it?

• What are the associated costs of the problem?

• What are the existing solutions and their shortfalls?

• What has changed to enable a new solution?

• How does it work?

• What is the qualitative/quantitative proof that yours is a superior solution?

• How much does it cost?

Aside from the specific layout and details of the slide deck, Pete discusses production value of a great deck, deck management, and customization. Read the full guide, showcased in the First Round Review, here.

Originally Published:
Building Your Best Sales Deck Starts Here, Pete Kazanjy- Founding Sales, via First Round Review