How to Build a Go-to-Market Team For Your Startup
WRITTEN BY: ARNIE GULLOV-SINGH
THE REVENUE ARCHITECT
This is a fantastic framework for putting together a GTM team. Arnie Gullov-Singh covers which roles to hire, when to hire them, and the key responsibilities of each position. The framework focuses on the following four ideas:
Sales is a distribution model
Marketing amplifies sales
Minimize role specialization
Manage new functions directly
Get the full framework here.
Originally Published:
How to build a go-to-market team for your startup, Arnie Gullov-Singh, The Revenue Architect