Hierarchy of Engagement, Expanded

WRITTEN BY: SARAH TAVEL
GREYLOCK PARTNERS

Sarah Tavel at Greylock Partners has a great framework around how to build a lasting product. She breaks down three vital components and explains what investors are looking for with each:

• Growing engaged users

• Retaining users

• Virtuous loops

In her words, this framework answers the question of how founders can do everything possible to build “an enduring, $1B+ company. At the core, it comes down to understanding how to maximize engagement.”

This is the revised, expanded version of her original post.Read the full guide here.

Originally Published:
January 29, 2017, Hierarchy of Engagement, Expanded, Sarah Tavel- Greylock Partners