SaaS Metrics & Definitions

WRITTEN BY: DAVID SKOK
FOR ENTREPRENEURS

This is a detailed overview of key SaaS metrics, what they mean, and how to calculate them.

• CAC

• Customer Lifetime

• LTV

• LTV: CAC Ratio

• Months to recover CAC

• Bookings

  • MRR

  • ARR

  • ACV

  • New MRR / ARR

  • Expansion MRR / ARR

  • Net New MRR / ARR

  • Bookings

  • Billings

  • Revenue

  • Average Contract Length

  • Months up front

  • ARPA

• Churn

  • # New Customers

  • # Churned Customers

  • Net New Customers

  • % Customer Churn

  • % MRR Churn

  • %MRR Expansion

  • % Net MRR Churn

  • Customer Renewal Rate

  • Gross Dollar Renewal Rate

  • DRR

See the guide here.

Originally Published:
SaaS Metrics 2.0- Detailed Definitions, For Entrepreneurs - David Skok