How to Calculate TAM

WRITTEN BY: JARED SLEEPER
FOR ENTREPRENEURS

This guide takes a look at the three different ways to calculate and pitch total addressable market (TAM).

- 01 - Top down (with industry research / reports)

- 02 - Bottom up (with data from early sales)

- 03 - Value theory (conjecture about buyer willingness to pay)

Take a look at the full deep dive here.

Originally Published:
How to calculate your total addressable market and make a great TAM slide for investors, For Entrepreneurs - Jared Sleeper