Story Driven Design

WRITTEN BY: JAMES BUCKHOUSE
SEQUOIA

James Buckhouse, Design Partner at Sequoia Capital, has written a playbook about how to reduce friction around product design and the user experience. His take on story driven design is meant to provide a smoother customer experience while also strengthening retention and growth.

This framework is centered on something called story map, which James describes as “a new type of design document that shows the big idea of your product experience at a glance, with your customer or user at the center.”

Read the full playbook here, which includes exercises you can try for your own business.

Originally Published:
2015, Story Driven Design, James Buckhouse- Sequoia Capital